Sharing Our Vision

We have an incredible group of people supporting us, all of them recognising the importance of building China literacy now amongst young people in the UK.


Sir Anthony Seldon

Sir Anthony Seldon is a British educator and Vice-Chancellor of the University of Buckingham. He is the author or editor of over 35 books on contemporary history, politics and education and was knighted in the 2014 Birthday Honors for services to education and modern political history.


Kerry Brown

Director, Lau China Institute

Kerry Brown (Political Ambassador) is Professor of Chinese Studies & Director of the Lau China Institute at King’s College London. Author of many books on China he was previously Professor or Chinese politics & Director of the Chinese Studies Centre at the University of Sydney and served as the First Secretary at the Embassy in Beijing.

Ben Cooper

TV Presenter, Bargain Hunt

Ben Cooper (Ceramics Ambassador) is an antiques dealer, antiques fair organiser and expert host and presenter on BBC’s Bargain Hunt. His specialist area is ceramics. He is also a professional singer and Chair of the Three Choirs Festival.

Celia Couchman


Celia Couchman was Marketing Director for Diageo Africa & has had a successful track record with Smith Kline Beecham and Unilever. She ran Uganda Breweries. Experience also includes being Chair of the Harpur Trust Grants, an Advisor for the Prince’s Trust and serving on the Board of Patronage for the Church of England. She was responsible for an award-winning full length feature film, the first film to be backed by United Nations (UNEP), highlighting the worldwide water crisis.

Christian Havrehed

Inspirational speaker, adventurer and academic researcher

Christian Havrehed is the first Dane to row across an ocean. In 2001, with Chinese athlete Sun Haibin, he rowed across the Atlantic Ocean in only 56 days. Using both academic research and adventure, this former KPMG consultant has worked for many years both in Hong Kong and Shanghai. He aims to bring history alive and educate people through cross-cultural adventure projects. Engage with China is pleased to be a Campaign Support Partner for his ocean-going adventures.

Rupert Hoogewerf

Chairman & Founder of Hurun Report / China Rich List

Rupert Hoogewerf (Entrepreneur Ambassador) is Chairman and Chief Researcher of Hurun Report, a media and research company he founded in 2001, which ranks China’s wealthiest through its China Rich List. Since 2001 the List has tracked China’s emerging billionaires. Rupert is possibly the best-known foreigner living in China today. He studied Chinese & Business Studies at Durham University.

Emma Jones

Small Crown Representative & Founder/CEO of Enterprise Nation

Emma Jones MBE (Small Business Ambassador) is the founder & CEO of Enterprise Nation, the largest network of small businesses in the UK. Emma was appointed as the government’s Small Crown Representative for SMEs in 2016. Herself an entrepreneur, she is also the best-selling author of books such as Working 5 to 9 and The StartUp Kit to help businesses thrive.

James Kynge

Associate Editor, FT

James Kynge (Finance Ambassador) is the global China Editor for the Financial Times. As such, James writes about emerging markets and, in particular, China’s growing global footprint in business, finance and politics. In 2016 he won the 2016 Wincott Foundation award for Financial Journalist of the Year. His prize-winning 2006 book, “China Shakes the World”, was a bestseller translated into 19 languages. James has spent 25 years reporting from Asia He is chairman of FT Confidential Research, a research company founded in 2009.

Zhang Lijia

Freelance journalist and writer

Zhang Lijia (Social Ambassador) is a writer, journalist, social commentator and public speaker. Her memoir, ‘Socialism is Great’ tells of her life as a factory worker under communism in China. Her first novel, Lotus, captures some of the impact of modernisation in China through prostitution in in one of China’s largest and newest cities, Shenzhen. Lijia is regularly interviewed on the BBC, CNN and ABC.

Clare Pearson

Chair, British Belt & Road Chamber of Commerce

Claire Pearson (Trade Ambassador) is Chair of the China Britain Belt & Road Chamber of Commerce and formerly Chair of the British Chamber in China and Vice-President of the China Britain Business Council, 2015-2017. A lawyer, Claire has been working in Beijing for an international law firm since 2004 where she advises clients on China strategy and Chinese clients on their globalization process.

Jian Jun Xi


Jian Jun Xi (Artist Ambassador) is a performance artist and President of the Chinese Artists Association. JJ trained at the Central Academy of Applied Arts in Beijing and then at Goldsmiths. He is part of the art duo, Mad for Real, with fellow artist, Cai Yuan. He promotes cultural and artistic communication between China and Britain. He has the largest collection of ceramics made to order for the western market. Chinese-born, JJ Xi lives between China and Britain. 

Jinny Yan

Managing Director & Chief Economist, ICBC Standard Bank

Jinny Yan (Belt & Road Ambassador) is Managing Director & Chief China Economist for ICBC Standard Bank. She is an experienced China Economist and China product specialist with a demonstrated history of working across client-facing roles of the banking industry. Focused on China macro, fixed income markets, and the Belt and Road initiative. Strong business development professional with a Master of Science (MSc) focused in development studies from LSE. She is an experienced speaker in the media and at large conferences. 

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